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You’re Drunk! (On Your Online Advertising Stats – And What To Do About It)
I think you’re a little drunk. You’re tipsy. I’m ready to take your keys. You love to see all of the “numbers” from your online advertising efforts. “Look! See! There are this many people clicking on...
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Marketing Junk
You have a lot of junk to sort through in regards to marketing. And I do mean junk. But you (the local business owner) don’t know the half of it. The big Fortune 500 companies have CMTO’s now. Chief...
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Are Objections Getting in the Way of your Sale?
Originally posted on Sioux Falls Radio Advertising:Image courtesy of “phanlop88″ / freedigitalphotos.net Overcoming Objections. Is that the goal? Are you sure? I’m writing about this because I’m in...
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How To Find A Good Marketing and Advertising Person
How do you find a good marketing and advertising person? You know you should advertise, but you don’t know who to trust. You may have started out trusting everyone, but you soon found out they didn’t...
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How Much Should I Advertise?
How much should you advertise? How do you know if you’re investing too much or too little into some kind of advertising or marketing? Here’s the “simple” way to determine a general sense of “how much”...
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Make Them Think Differently About You
Ummmm... I'm trying to say that you should make people think differently about you with your advertising. Wield the power of words to give them a dose of "whatever" and make them go, "Holy shit, I...
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Billboard Clutter – Non-Fat Advertising
On the drive back from my parent’s farm yesterday I noticed all the billboards. It’s about 25 miles of Interstate driving. When you get about 20 miles from the city, the billboards start peppering...
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A Marketing Hodgepodge Blog
I've jotted down a few notes over the past few days every time I see a piece of advertising that bugs me. Ok, it more than bugs me. I have a disease called "I can't stand bad advertising-itis." So,...
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